Apple Music has already drastically altered the landscape of the music streaming market since its launch in 2015, and now the tech giant appears to have its eyes on a move into TV show creation.
The first two major creations have just been teased for the first time, including a first look at the full series of James Corden’s much-loved Carpool Karaoke and a Dragon’s Den-style show for app developers called Planet of the Apps.
Apple is launching its first TV show, "Planet of the Apps." Here's the trailer. More in our live blog: https://t.co/wK3Nn4xjuv #CodeMedia pic.twitter.com/AbdhyxRvJ8— Recode (@Recode) February 14, 2017
The show, which is being fronted by Apple Music host Zane Lowe, was originally the idea of one of the stars, Will.i.am, who then pitched it to Apple.
Show producer Ben Silverman made the revelation at the unveiling during Recode’s Code Media conference and alongside Apple Music boss Eddy Cue.
Successful pitches from the show will be given prominent placing on the App Store, as well as the chance to present to a major venture capitalist firm.
Meanwhile, the much-anticipated first series of Carpool Karaoke, which Apple announced it had acquired the rights for during the iPhone launch back in September, has also been given its first trailer.
Continuing the theme of high profile guests, the trailer features appearances from Ariana Grande, Will Smith, John Legend and wrestler John Cena, with some taking on the role as guest presenters.
Planet of the Apps is due to appear on Apple Music in the spring, with Carpool Karaoke expected later this year.