Famous, Rich And Homeless is the latest programme in support of Sport Relief and depicts four celebrities sleeping rough on the streets of London.
TV stars Julia Bradbury, Kim Woodburn, Nick Hancock and snooker player Willie Thorne signed on to experience life without a roof over their head.
John Bird, the founder of The Big Issue who was himself homeless, told the quartet: “I’m not here to do your thinking for you. You are totally and utterly on your own.”
For some of the celebrities, this social experiment will be food for even deeper thought: Willie’s gambling addiction has already resulted in bankruptcy and if he gambles again he could lose his house.
But Willie did not adapt to his temporary life well. Lack of sleep led to him losing his cool with the crew and there was an uncomfortable moment with a homeless grandfather on the street.
The snooker star threatened to quit and requested some time off to stay in a hotel. It did not go down well with viewers who posted on Twitter.
Famous, Rich and Homeless, Series 2, Episode 1, Willie Thorne needs a break https://t.co/QVDNLz3hPK— sarah louise hague (@hague_louise) March 9, 2016
Got to be honest, Willie Thorne not coming across fantastically well on Famous, Rich and Homeless. Not sure how I'd manage tho!— Suddenly Mummy (@suddenly_mummy) March 9, 2016
Willie Thorne is to Famous Rich & Homeless what Austin Mitchell was to Tower Block of Commons. There's a ref for the long-memoried.— rachel ablett (@rachel_ablett) March 9, 2016
Watching famous and homeless and thinking Willie Thorne -what a ####wit— Life is like CAKE! (@LifeislikeCAKE1) March 9, 2016
Willie of famous,rich and homeless should be ashamed of himself #famousrichandhomeless— Joe Bradley (@joebradley7) March 9, 2016
Famous,rich & homeless.. Willie Thorne hope u enjoyed ur hotel 😏— LKelly (@LMagsx) March 9, 2016