Kit Harington finds it "offensive" when he's referred to as a hunk.
The 'Game of Thrones' star - who has been the face of Jimmy Choo for two seasons running - hates it when people see him for his attractive looks rather than his acting ability.
Speaking to the New York Post's Page Six column, he said: "To always be put on a pedestal as a hunk is slightly demeaning.
"It really is, and it's in the same way as it is for women. When an actor is seen only for her physical beauty it can be quite offensive."
He added: "In this position you get asked a lot: 'Do you like being a heartthrob?;' 'Do you like being a hunk?' Well, my answer is: 'That's not what I got into it for.' "
Meanwhile, the 28-year-old actor has admitted he is a "hopeless romantic" and can't wait to find the perfect woman so that he can treat her to adorable little surprises and gush over her.
He explained: "I'm a hopeless romantic, maybe to a fault at times, because it's gotten me into trouble. But I love romance. I think it's one of the greatest pleasures in life.
"It's about giving each other something, it's giving something away and it should be a most unselfish act. It's saying, 'I've hired a little cottage somewhere. We're going away! Surprise!' "
However, he insists he's not in a rush to find love at the moment.
He added: "Hopefully that lovely lady will come along one day. And although I love romance, I'm trying to live without it at the moment."