Cannes got the hump with Sacha Baron Cohen today as the funnyman staged his latest stunt to promote his new comedy film, 'The Dictator'.
The comedian held a press conference outside his hotel, where he was flanked by two female faux-soldiers.
A camel was led to him, which he mounted and rode down the famous Croisette to apparently take in some shopping.
As he slowly made his way down the street, Baron Cohen was mobbed by dozens of photographers, bringing traffic to a halt and drawing the attention of police.
After a short stroll, Baron Cohen turned around and returned to the hotel.
The stunt came on the opening day of the annual French movie extravaganza.
Wes Anderson’s 'Moonrise Kingdom' is opening the 65th festival with its premiere, and the director as well as actors Bruce Willis, Edward Norton and possibly Bill Murray are set to make their way down Cannes’ grand red carpet this evening.