Beckham dives into e-commerce venture

Beckham dives into e-commerce venture

Victoria Beckham is to launch into e-commerce.

The fashion designer is gearing up to unveil a digital overhaul of her site, victoriabeckham.com, early next year, which will include e-commerce for her accessories, eyewear, denim and Victoria, Victoria Beckham line.

The new site, created by King & Partners, will be powered by the agency's proprietary Sellect e-commerce platform and house-branded content that users can share via social media.

Victoria Beckham's chief executive officer Zach Duane told WWD: "For us, this is the first step toward creating our own store environment.

"There are obviously already some fantastic digital stores in place so the bar to entry is very high. But we feel that we've learned a lot from the market and that we are bringing our take on what we believe is ultimately all about customer experience."

Victoria has also asked collaborative partners Jonny Lu and Isaac Lock for their art direction on the site.

It has been a very busy week for the Beckham family in the fashion world as yesterday, it was revealed Victoria's 10-year-old son, Romeo, had become the new face of the Burberry.

The little lad stars in the new campaign for the British brand and impressed the label's creative director Christopher Bailey with his talents.

Victoria also has sons Brooklyn, 13, and seven-year-old Cruz with soccer star husband David as well as 17-month-old Harper.

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