Stop right now: Tesco removes Mel B advert following Spice Girl’s complaint

Stop right now: Tesco removes Mel B advert following Spice Girl’s complaint

A Tesco advert that used an image of Mel B has been taken down after the Spice Girl complained.

The image of the singer, also known as Scary Spice, was used in an advert for the supermarket’s new Clubcard Plus.

Alongside an image of Mel in a leopard print catsuit, taken at the Brit Awards in 1997, the advert reads: “Stop right now. You get 10% off two big shops a month for £7.99.”

The advert is a play on words from the group’s hit single Stop, which contains the lyrics: “Stop right now”.

The singer posted an image of a bus stop advert on Instagram and wrote: “Can the CEO OF TESCO DAVE LEWIS PLEASE CONTACT ME URGENTLY. Thank you.”

Tesco said it has now removed the image from its campaign.

A Tesco spokesman said: “Here at Tesco we are really big fans of Mel B and were excited to feature her photo in our campaign.

“We had authorisation to use this image, but we’re sorry Mel B is unhappy so we’ve stopped using it.”

The advert was part of Tesco’s latest campaign that features cultural references from the past 100 years for its 100th anniversary, with the tagline: “Prices that take you back”.

Tesco’s Twitter account also features Morecambe and Wise in the ad campaign (Screengrab/Tesco/PA)
Tesco’s Twitter account also features Morecambe and Wise in the ad campaign (Screengrab/Tesco/PA)

Other celebrities, including comedy duo Morecambe and Wise, have also been used in the campaign.

More in this Section

Quiz: Here are four photos – what city are we in?Quiz: Here are four photos – what city are we in?

English council searches for owner of wedding ring left in ballot boxEnglish council searches for owner of wedding ring left in ballot box

What the UK newspaper websites say about the election resultsWhat the UK newspaper websites say about the election results

Couple who bought banana artwork think it will become ‘iconic historical object’Couple who bought banana artwork think it will become ‘iconic historical object’


Lifestyle

Want to be cultured this Christmas? From TV to podcasts to books, Ed Power has the definite list of everything you missed this year - so you can curl up on the couch and catch upThe definite list of everything you missed this year

Artist Ciara Rodgers teaches older people how to rediscover their creativity and regain confidence, says Rowena WalshBrush with art: Discovering your creative side in later life

Furniture, paintings, jewellery and silver are on offer at James Adam in Dublin, writes Des O’SullivanAll set for home run: See what's on offer at the James Adam sale in Dublin

It’s not too late to hunt out a unique gift. Des O’Sullivan previews sales in the lead-up to the festive seasonA flurry of auctions in Munster sets the scene for Christmas

More From The Irish Examiner