Sophie Hinchcliffe, better known as Mrs Hinch, has taken to her Instagram in tears to plead with trolls to unfollow her.
The cleaning guru, who is expecting her first child, woke up to cruel comments ‘pulling her apart’ for no reason.
Disguising herself in a fun filter, the 29-year-old said:
"There's no need to do it. I clean my own house, I don't hurt your home or anything”
She went on to thank her loyal supporters, who are affectionately known as her ‘hinchers’, and asked those trolls to unfollow her account.
Wiping away her tears she added:
“Sometimes when you feel you get days when you feel more horrible than others and I think today is one of those days.
“I know people are entitled to their own opinions but there is no need for someone to pull someone else apart”
She later returned to the platform to share a mirror selfie of her baby bump, admitting she previously deleted it amid fears of cruel comments.
"Originally I accidentally posted this picture on my Mrs Hinch Home account and then quickly deleted it,” she said.
"I thought I was logged into my personal Instagram account and I started to panic.
"But then for a while afterwards I sat in my egg chair and thought to myself, why have I deleted it?
"Why did I panic? I am Mrs Hinch, this is my home, and our [baby] will soon be joining our Hinch Family.
Last month the social media star was hospitalised for over a week after being rushed to hospital with an unnamed illness.
The mum-to-be also assured fans her unborn baby was safe and doing well.
"While our mini-Hinch is being fully monitored and doing fine, unfortunately I am not well myself and I am in hospital now until further notice,” she said on Instagram at the time.
"I have wonderful doctors and nurses looking after me."
"But for now, I have been told I need to focus on getting myself better and keeping healthy in order to carry on growing our mini Hinch and I must listen to professional medical advice."