Mars launching vegan versions of Galaxy chocolate bars

Mars launching vegan versions of Galaxy chocolate bars

Confectionery brand Mars has announced it is launching vegan versions of its Galaxy chocolate bars.

Mars is the first major mainstream confectionery brand to offer a plant-based alternative to milk chocolate.

The new bars, made from hazelnut paste and certified by the Vegan Society, will be available in three flavours: smooth orange, caramel and sea salt, and caramelised hazelnut.

They will go on sale at Tesco stores from Monday and online via Ocado and Amazon soon after.

While all dark chocolate is naturally vegan if it has not had milk or cream added to it, milk chocolate is more challenging to adapt because of its dairy content.

Kerry Cavanaugh, marketing director at Galaxy manufacturer Mars Wrigley UK, said the company was “so excited” to introduce the vegan range using a recipe that “doesn’t compromise on the brand’s signature smooth and creamy characteristics”.

Wherever you look you can’t avoid the vegan buzz in the UK and with the launch of Galaxy Vegan we’re thrilled to be offering vegans, flexitarians and lovers of sweet treats even more ways to choose pleasure with a brand they love.

Abigail Stevens, trademark marketing manager at the Vegan Society, said: “We are delighted that Galaxy, such a well-known brand, is entering the vegan market and offering more choice – and even more excited that there are three delicious flavours to choose from.”

The bars are also Mars’s first UK confectionery products to be wrapped in compostable film packaging, made from wood fibre and designed to break down in home composting in a few months.

A number of smaller brands market vegan milk chocolate, including Vego, Loving Earth and Moo Free, while Hotel Chocolat has recently expanded its vegan line.

More on this topic

Want to give local this Christmas? Joe McNamee rounds up the the country's very best food produceWant to give local this Christmas? Joe McNamee rounds up the the country's very best food produce

Restaurant review: St Francis Provisions in Cork 'is a little cracker'Restaurant review: St Francis Provisions in Cork 'is a little cracker'

Darina Allen: The freezer can really transform busy people’s livesDarina Allen: The freezer can really transform busy people’s lives

Protect the planet by buying local this ChristmasProtect the planet by buying local this Christmas

More in this Section

Boris Johnson says naughtiest thing he will admit to doing is riding bike on pavementBoris Johnson says naughtiest thing he will admit to doing is riding bike on pavement

Comedy musicians go viral with fake chart hits back to 14,000 BCComedy musicians go viral with fake chart hits back to 14,000 BC

Former rugby star Gareth Thomas in tears as parents surprise him at awards showFormer rugby star Gareth Thomas in tears as parents surprise him at awards show

Rabbit with ‘unicorn horn’ ear looking for Christmas homeRabbit with ‘unicorn horn’ ear looking for Christmas home


Lifestyle

Laura Williams reveals her 10-minute top-to-toe workout.Is this is the ultimate party-season body blitz?

More From The Irish Examiner