Supermarket chain Morrisons kept up the pressure on its rivals today after unveiling further strong sales growth.
The retailer saw like-for-like sales excluding fuel rise 7% during the quarter to May 4, a figure higher than the 4.6% reported for the financial year to February 3 but down on the 9.5% rate achieved over the Christmas period.
Bradford-based Morrisons said despite a “noticeably tougher economic backdrop”, it continued to benefit from improving customer numbers.
The retailer added: “Whilst the market backdrop remains challenging with ongoing pressure on commodity and energy costs and weak consumer confidence, the board is encouraged by the performance of the business to date.”
Morrisons total sales excluding fuel during the first quarter were up 8.6%.