Twitter reports increase in revenue but fall in monthly users

Twitter reports increase in revenue but fall in monthly users

Twitter has reported growth in revenue but saw monthly active users drop by six million on this time last year, the firm’s latest financial results show.

The social media company’s revenue for the first quarter of 2019 was $787m, up 18% on the same period last year and above analysts’ expectations.

However, monthly active users of the platform were reported as 330m, compared to 336m in the same period a year ago.

The figures did, however, represent an increase of 9m users on the last three months of 2018.

Social media companies have come under increased pressure to improve their methods for detecting and removing abusive content, something Twitter founder and chief executive Jack Dorsey said the company was continuing to work on.

“We are taking a more proactive approach to reducing abuse and its effects on Twitter,” he said.

“We are reducing the burden on victims and, where possible, taking action before abuse is reported. For example, we are now removing 2.5x more tweets that share personal information and around 38% of abusive tweets that are taken down every week are being proactively detected by machine learning models.

“We’re also continuing our work to make Twitter more conversational via the launch of our public prototype app (twttr), with the end goal of making conversation on Twitter feel faster, more fluid and more fun.”

Twitter chief financial officer Ned Segal said the increase in revenue was proof that the platform remained appealing to advertisers.

“We’re delivering strong results with ad revenue up 18% year-over-year, demonstrating Twitter’s unique value proposition for advertisers as the best place to launch something new or connect with what’s happening,” he said.

“We’ve never been more confident in our strategy and execution, and see a great opportunity to grow our audience and deliver even more value for advertisers.”

Industry analyst Jessica Liu, from Forrester, said Twitter’s results were close to what she had expected.

“Ad revenue for all social networks typically spikes in Q4 due to holiday advertising campaigns and then drops in Q1, so Twitter’s results are in line with that pattern,” she said.

- Press Association

More on this topic

Politicians’ tweets could get slapped with warning labelsPoliticians’ tweets could get slapped with warning labels

People are sharing the lies parents told them on Twitter and it's actually quite funnyPeople are sharing the lies parents told them on Twitter and it's actually quite funny

Content on social networks contributes to radicalisation, says Twitter chiefContent on social networks contributes to radicalisation, says Twitter chief

Twitter updates its rules to make them ‘easier to understand’Twitter updates its rules to make them ‘easier to understand’

More in this Section

Performance of Irish bank shares to face heavy scrutiny in coming weeksPerformance of Irish bank shares to face heavy scrutiny in coming weeks

Brosnan bloodstock posts loss of €2m due to heavy cost provisions Brosnan bloodstock posts loss of €2m due to heavy cost provisions

Liberty London sold to new owners in €334m dealLiberty London sold to new owners in €334m deal

Supermarkets cash in as TV and jewellery shops fail to shine in early summer sales, says major surveySupermarkets cash in as TV and jewellery shops fail to shine in early summer sales, says major survey


Lifestyle

We’ve all had that feeling at some stage as we step off fast amusement park ride, or simply spin around for fun; that feeling of dizziness and disorientation and finding it difficult to stay upright. But why do we feel dizzy when we spin?Appliance Of Science: Why do we feel dizzy when we spin around?

Padraic Killeen reviews Epiphany from the Town Hall Theatre, Galway.Epiphany Review: Not a straightforward adaptation of Joyce’s scenario

More From The Irish Examiner