Toy shops need to be creative to combat online shopping

Toy shops need to be creative to combat online shopping

Toy-sellers need to be a lot more creative if they want to compete with the online market, the organisers of a major Toy Fair being held in Dublin today claim.

Large crowds are expected at the RDS later, as the official countdown to Christmas begins on this, the first day of December.

The average Irish household will fork out almost €900 on this year's festivities, including around €500 on presents.

Predicted to be among the best-selling toys of Christmas 2013 is the Furby – a robotic, furry animal that looks like an owl.

Toy Fair organiser, Patrick O'Sullivan says today's event offers people an experience that internet shopping can't compare to.

The online trade has certainly expanded the market, but it's also made the traditional market [need to be] a lot more creative," he said

"We've had to make it much more of an experience. It's not just logging in online, selecting an item, and then it gets delivered a week or two later. You can come down and touch the toys, you can play with them, you can feel them."

More in this Section

Shell warns over hit of up to €730m after oil price crashShell warns over hit of up to €730m after oil price crash

China’s Huawei says 2019 sales up 19% despite US sanctionsChina’s Huawei says 2019 sales up 19% despite US sanctions

Online streaming: Broadband traffic up significantly but previous record not brokenOnline streaming: Broadband traffic up significantly but previous record not broken

March busiest month on record for supermarkets in UK as worried shoppers stock upMarch busiest month on record for supermarkets in UK as worried shoppers stock up


Lifestyle

This week we had a lockdown birthday party, too much TV and a reminder from Joe Wicks that I’m 53Learner Dad: What I learned from week two on lockdown

It’s amazing what you become thankful for when you go down with suspected coronavirus and enter self-isolation, says Ella Walker.10 things self-isolation makes you really appreciate

Suddenly those Facebook groups are a godsend…Social media can be a true support in isolation – here’s how

If isolation means your locks are already out of control, it might be time to take matters into your own hands, says Prudence Wade.Everything you need to know about cutting your hair at home

More From The Irish Examiner