Tourism Ireland has scooped the top prize for ‘Best Tourist Board Website’ at the French hospitality industry’s ‘Les Travel D’Or’ awards, for the second year running.
Beating off stiff competition from 43 other competitor websites, the Tourism Ireland site, www.discoverireland.com/fr, was voted number one by 77,661 internet users from around France and a panel of web and travel industry experts.
France is the fourth largest tourist market for the island of Ireland, delivering more than 400,000 visitors last year.
Speaking about the win, Niall Gibbons, chief executive of Tourism Ireland, said: "We have ambitious targets to grow French visitor numbers in 2012 and beyond. Our strategy is to create a sense of urgency, to inspire French holidaymakers to ‘visit now’ - so the online space is an essential one for us, given the role that the internet plays in peoples’ research, planning and booking of holidays."
Tourism Ireland maintains 42 websites in 14 languages covering every continent and attracting almost 12 million visitors in 2011.