Tourism Ireland unveils campaign to target gay wedding market

Tourism Ireland unveils campaign to target gay wedding market

Tourism Ireland has unveiled a new campaign targeting the gay wedding market, following the referendum result.

Tourism Ireland shot a video showcasing romantic locations to tie the knot.

CEO of Tourism Ireland Niall Gibbons said they were hopeful of developing a market.

"We know that in New York when it was legalised, the spend just in the first year on weddings and honeymoons was $250m. Of that, nearly $20m was in city and state taxes," he said.

"So, there is a market there. It's very much in its infancy and this (campaign) is very much dipping out toe in the water."

Tourism Ireland will promote the campaign in nine markets including Britain, the United States, Canada, Australia, France, Spain, Italy and Germany.

More on this topic

Colourful celebrations in Taipei as Taiwan legalises same-sex marriageColourful celebrations in Taipei as Taiwan legalises same-sex marriage

Netflix documentary shows Ireland's fight for marriage equalityNetflix documentary shows Ireland's fight for marriage equality

Justin McAleese: Faith-based objections have no place in secular marriageJustin McAleese: Faith-based objections have no place in secular marriage

Bermuda becomes first country to repeal law allowing same-sex marraigeBermuda becomes first country to repeal law allowing same-sex marraige

More in this Section

Free trade agreement ‘very difficult if UK does not comply with EU standards’Free trade agreement ‘very difficult if UK does not comply with EU standards’

Microsoft pledges to remove entire historical carbon footprint by 2050Microsoft pledges to remove entire historical carbon footprint by 2050

''Politically-sensitive'' costs of rents and health insurance rise''Politically-sensitive'' costs of rents and health insurance rise

C&C shares sink on news of CEO exitC&C shares sink on news of CEO exit


Lifestyle

Bryan Stevenson is the American civil rights lawyer who provided the inspiration for the newly-released film Just Mercy. Esther McCarthy spoke to him in IrelandReal-life lawyer Bryan Stevenson on inspiring Just Mercy

So I’ve booked my holidays. And before you ask, yes, I’m basing it around food and wine. I’ll report back in July, but I thought readers might be interested in my plan should you be thinking about a similar holiday.Wines to pick up on a trip to France

Esther N McCarthy is on a roll for the new year with sustainable solutions, cool citruses and vintage vibes.Wish List: Sustainable solutions, cool citruses and vintage vibes

They have absolutely nothing really to do with Jerusalem or indeed with any type of artichoke, so what exactly are these curious little tubers?Currabinny Cooks: Exploring the versatility of Jerusalem artichokes

More From The Irish Examiner