Tourism Ireland launch initiative to increase visitors from 'vital' US market

Tourism Ireland launch initiative to increase visitors from 'vital' US market

A major tourism drive is being kick-started today in the US.

Tourism Ireland is going to have a week-long campaign in New York, LA, Minneapolis and Dallas.

Chief Executive, Niall Gibbons, says the American market is vital to Irish tourism:

"We have doubled the number of visitors from that region over the last seven years and we are looking to grow them again," he said.

"Between the US and Canada next year, we expect to see in excess of two million visitors which is a significant number and has played a very important role in market diversification which is a key strategy in the context of Brexit

More on this topic

€10.2m Atlantic Museum to be developed in Galway City€10.2m Atlantic Museum to be developed in Galway City

Fáilte Ireland paid Golf Channel €187,500 to help broadcast Irish OpenFáilte Ireland paid Golf Channel €187,500 to help broadcast Irish Open

Number of visits to Ireland’s key attractions falls 10% so far this yearNumber of visits to Ireland’s key attractions falls 10% so far this year

Elizabeth Fort visitors can now avail of self-guided audio toursElizabeth Fort visitors can now avail of self-guided audio tours

More in this Section

Visa and Mastercard pull out of Facebook currency projectVisa and Mastercard pull out of Facebook currency project

Bank shares surge on prospect of Brexit dealBank shares surge on prospect of Brexit deal

US suspends tariff hike on some Chinese imports after trade talksUS suspends tariff hike on some Chinese imports after trade talks

Nike decides to shut its Oregon Project following doping scandalNike decides to shut its Oregon Project following doping scandal


Lifestyle

As UK legend John Surman gets ready to play at Cork’s jazz fest, he tells Philip Watson about his well-travelled career and why he’s so angry about Brexit.Jazz legend John Surman on a well travelled career and why he's angry about Brexit

Dr Naomi Lavelle answers a weekly science question.Fish live in water all their lives but does that mean that they never get thirsty or do they even drink at all? To answer these questions we need to look at where the fish live.Appliance of Science: Do fish ever get thirsty?

More From The Irish Examiner