Survey: Almost half of Irish consumers plan to ignore Black Friday sales

Survey: Almost half of Irish consumers plan to ignore Black Friday sales

Almost half (47%) of Irish consumers are not planning on shopping on Black Friday today, according to a new survey.

The iReach Insights nationally representative survey of 1,001 adults also found that 27% of us are planning on shopping today and 26% of us don’t know.

Stores nationwide have reduced prices today for what has become one of the busiest shopping days of the year.

Of those of us who are going shopping today, only 16% will be shopping solely in-store, 56% will be shopping solely online and 27% of us will be shopping both online and instore.

According to the survey, the majority (92%) of Irish adults shop online, with 61% doing so frequently, 31% not that often.

Some 2% of adults have shopped online once in their life and 6% of Irish adults have never shopped online.

When respondents were asked what they buy online; 70% of those that shop online buy clothing and fashion, 54% of those that shop online buy technology (74% of compared to only 36% of females) and 28% of us buy beauty products online (43% of females and 10% of males).

More in this Section

Ryanair to cut 1,000 flights between Ireland and UKRyanair to cut 1,000 flights between Ireland and UK

Huawei kit to be stripped out of British 5G network by 2027Huawei kit to be stripped out of British 5G network by 2027

Ryanair to axe up to 1,000 flights between UK and IrelandRyanair to axe up to 1,000 flights between UK and Ireland

Cork firm extends Aldi deal to supply ‘fakeaway’ chipsCork firm extends Aldi deal to supply ‘fakeaway’ chips


Lifestyle

The world is in chaos and fascism is on the march. But enough about 2020 – what about America in 1940?The Plot Against America: Sky Atlantic series shows a parallel history that has echoes of today's world

Ubisoft has given us a look of some of their upcoming releasesGame Tech: A glimpse of Far Cry 6 and Assassin’s Creed Valhalla

Exfoliating cleansers are the first step in upgrading your skincare routine.The Skin Nerd: How to get active when it comes to cleansing

The arrival of the new baby has led to a tricky family dynamic in the Cork-set show, writes Georgia HumphreysBaby's arrival leads to more adventures as the Young Offenders return

More From The Irish Examiner