Storm Emma drink sales help lift grocery by €9.6m

Storm Emma drink sales help lift grocery by €9.6m

Grocery shops got an unexpected windfall from the snow drifts and Storm Emma, with shoppers’ bulk-buying of milk, bread, and, alcohol helping to add €9.6m in sales in a week, according to Nielsen data.

The biggest winners were convenience stores and luxury foods, according to the market researcher.

From the stores’ perspective, “the beauty of the beast for grocery retail was that people spent more on almost every single category,” said Nielsen Ireland commercial director Matt Clark.

“The weather warnings and near-curfew type advice meant uncertainty was a major driver of people buying more groceries. However, the real growth was not in staples such as bread and milk but indulgent categories such as alcohol, confectionery, and snacks,” he said.

Its survey showed shoppers upped their spend by €9.6m during the storm, which hit on March 1, from the previous week. The spend was up €15.2m, or 6%, from a year earlier.

Wine sales soared in the week by €2.6m and beer sales by €2.4m, while frozen foods such as pizza and garlic bread, sold well, as did home fire ignition products.

Convenience stores captured most of the increased spend, outstripping their big store rivals.

“It was as though an unexpected holiday mood prevailed, with consumers tempted to treat themselves during the lockdown. For retailers, it was a case of warm trade winds blowing in, particularly for convenience stores as the few shopping forays could only be done on foot,” said Mr Clark.

Shoppers are on course to spend over €10.9bn this year on groceries — up €420m on 2017 — based on trends over the early months.

According to Kantar Worldpanel Ireland, Irish grocery shops had a good start to the year even before the effects of Storm Emma and snow storms locked the country down.

More on this topic

Latest: Importation of fodder supplies could begin as soon as tomorrow, says Michael CreedLatest: Importation of fodder supplies could begin as soon as tomorrow, says Michael Creed

Family of Cork man paralysed in Storm Emma accident hope he will regain use of armsFamily of Cork man paralysed in Storm Emma accident hope he will regain use of arms

Over €50,000 raised for 'determined' Cork teenager injured during Storm EmmaOver €50,000 raised for 'determined' Cork teenager injured during Storm Emma

 'Mini Beast from the East' prompts yellow snow warnings for the UK 'Mini Beast from the East' prompts yellow snow warnings for the UK

More in this Section

Cork business finds itself on the Brexit frontlineCork business finds itself on the Brexit frontline

Boris Johnson and Donald Trump ‘gung-ho’ for trade deal after first meetingBoris Johnson and Donald Trump ‘gung-ho’ for trade deal after first meeting

Johnson plays down expectations of speedy US trade deal ahead of Trump talksJohnson plays down expectations of speedy US trade deal ahead of Trump talks

British Airways told to ‘sort out mess’ after error over flight cancellationsBritish Airways told to ‘sort out mess’ after error over flight cancellations


Lifestyle

In August 1969, headlines were dominated by Northern Ireland and the beginnings of what was to become known as “the Troubles”.August 26, 2019: A look back at what happened on this day in years gone by

Hundreds of grey seals, the ‘people of the sea’, haul out on Great Blasket’s Trá Bán.Blasket Island seals have cousins in Namibia

More From The Irish Examiner