Stop right now: Tesco removes Mel B advert in UK following Spice Girl’s complaint

A Tesco advert in the UK that used an image of Mel B has been taken down after the Spice Girl complained.

The image of the singer, also known as Scary Spice, was used in an advert for the supermarket’s new Clubcard Plus.

Alongside an image of Mel in a leopard print catsuit, taken at the Brit Awards in 1997, the advert reads: “Stop right now. You get 10% off two big shops a month for £7.99.”

The advert is a play on words from the group’s hit single Stop, which contains the lyrics: “Stop right now”.

The singer posted an image of a bus stop advert on Instagram and wrote: “Can the CEO OF TESCO DAVE LEWIS PLEASE CONTACT ME URGENTLY. Thank you.”

Tesco said it has now removed the image from its campaign.

A Tesco spokesman said: “Here at Tesco we are really big fans of Mel B and were excited to feature her photo in our campaign.

“We had authorisation to use this image, but we’re sorry Mel B is unhappy so we’ve stopped using it.”

The advert was part of Tesco’s latest campaign that features British cultural references from the past 100 years for its 100th anniversary, with the tagline: “Prices that take you back”.

Other celebrities, including comedy duo Morecambe and Wise, have also been used in the campaign.

More on this topic

Tesco launches loyalty schemeTesco launches loyalty scheme

Analyst believe new CEO Ken Murphy faces Tesco growth challengeAnalyst believe new CEO Ken Murphy faces Tesco growth challenge

Tesco to cut 4,500 jobs from UK storesTesco to cut 4,500 jobs from UK stores

Local TD calls on Tesco to 'look again' at Tallaght delivery banLocal TD calls on Tesco to 'look again' at Tallaght delivery ban

More in this Section

Uber launches appeal against London licence refusalUber launches appeal against London licence refusal

Donald Trump announces trade deal to halt new China tariffsDonald Trump announces trade deal to halt new China tariffs

Andrew Lloyd Webber wins tax fight over Barbados villasAndrew Lloyd Webber wins tax fight over Barbados villas

Economy grows 1.7% in third quarter of 2019; GDP up 5% in last 12 monthsEconomy grows 1.7% in third quarter of 2019; GDP up 5% in last 12 months


Lifestyle

Who hasn’t dreamt of cutting ties with the nine-to-five and living off-the-grid?The great escape: What's life like off the grid?

Jazz in Europe these days exists in a highly networked environment of cultural and political bodies, festivals, promoters, musicians and educators.Jazz Connective Festival: Intriguing, exciting and uncompromising

It will be bittersweet for Stormzy that his second album arrives the day the British Labour party was confirmed as suffering a historic general election trouncing.Album review: Stormzy remains a work in progress

Unique drawings by Quentin Blake, one of Britain’s best-loved illustrators, are available at a Christie’s online auction which runs until December 17.Your chance to buy drawings by Roald Dahl illustrator Quentin Blake

More From The Irish Examiner