Sainsbury's steps up sales growth

A drive for more non-food business paid off for Sainsbury’s today after it reported accelerated sales growth of 2.9% in its second quarter.

The UK’s third biggest grocery chain saw like-for-like sales excluding petrol but including VAT in the 16 weeks to October 2 increase from 1.1% in the previous quarter.

The group said non-food – identified as a key area for the supermarket, which includes electrical goods, homeware and clothing – was growing at three times the rate of food.

Sainsbury said it was outperforming the market, a day after rival Tesco, the UK’s number one supermarket, posted a gain in UK like-for-like sales of 1.3% quarter-on-quarter.

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