Sainsbury's offers see sales rise

UK supermarket chain Sainsbury’s said today that its promotional offers had paid off, with a 3.4% rise in first quarter sales.

Britain’s third biggest supermarket put faith in its “universal appeal” to suit customers on all budgets amid challenging economic conditions.

The 3.4% hike in like-for-like sales, excluding petrol, for the 12 weeks to June 14 shows a slowdown in trade on the 4.1% seen the previous quarter. However the figure is broadly in line with market expectations.

Sainsbury’s said it saw no let-up in the tough trading environment, but was sticking by its expectations for full-year results.

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