Ryanair launches boarding card advertising

Ryanair, today announced that it will display third party advertising on its boarding cards from early 2010 following the introduction of its 100% online check in service.

"This will allow advertisers to reach the 66 million Ryanair passengers that will print their boarding cards from the comfort of their own home next year," the low-fares airline said in a statement.

"Ryanair’s new advertising service allows both global and local brands to reach a pan-European audience by integrating online and print advertising to deliver exceptional value to focused advertising campaigns."

"Ryanair passengers must reference their boarding cards on a number of occasions during a trip – providing repeat exposure for advertisers," the airline added.

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