Oprah Winfrey sheds pounds as Weight Watchers share price gains dollars

Weight Watchers stock is gaining again, thanks to Oprah Winfrey's weight loss.

The company's shares soared today after a new commercial starring Winfrey aired where she says she has lost 26lbs on Weight Watchers.

Winfrey said during an appearance on The Ellen DeGeneres Show that she started on the plan in August.

Winfrey bought a 10% stake in the weight-loss company in October.

Its stock is up more than 90% since then. Winfrey is a natural fit for the company: Her struggle with weight was a frequent topic of her former talk show.

"I love bread!," Winfrey says in the new commercial.

"That's the genius of this programme. I lost 26lb and I have eaten bread every single day."

Winfrey posted the ad online Tuesday to her nearly 31 million Twitter followers.

Weight Watchers has also made changes to its plans recently to better fit in with Winfrey's message of living a healthy and happier life, and not just focusing on weight loss.

Shares of New York-based Weight Watchers International rose 21% to 13.44 US dollars in afternoon trading. But they remain down about 21% from a year ago.

More in this Section

Microsoft pledges to remove entire historical carbon footprint by 2050Microsoft pledges to remove entire historical carbon footprint by 2050

''Politically-sensitive'' costs of rents and health insurance rise''Politically-sensitive'' costs of rents and health insurance rise

C&C shares sink on news of CEO exitC&C shares sink on news of CEO exit

Cairn Homes shares rise 2% on sales and buybackCairn Homes shares rise 2% on sales and buyback


Lifestyle

They have absolutely nothing really to do with Jerusalem or indeed with any type of artichoke, so what exactly are these curious little tubers?Currabinny Cooks: Exploring the versatility of Jerusalem artichokes

Arlene Harris talks to three women who have stayed on good terms with their ex.The ex-factor: Three women on staying friends with their former partner

A child sleep expert outlines simple things to do during the day to help children settle better at night.10 clever daytime hacks to help your child get a good night’s sleep

Isabel Conway unveils the top travel trends for the year ahead.The travel trends for 2020: From the ‘skip-gen’ vacation to vegan breaks

More From The Irish Examiner