O2 Ireland's data revenue saw a significant jump of more than 18% in the three months to the end of March compared to the same period last year, the company said today.
Data revenue now accounts for 41% of O2's total mobile service revenues. Data traffic on O2’s network was up over 40% at the end of March, when compared with the same period last year.
O2’s mobile broadband customer base increased to 170,000 in the period, up 23% on the same period in 2010, while the number of O2 customers using smartphones increased 39% year on year, to the end of March.
However, O2's overall mobile customer base decreased to 1.680 million, down from 1.696 million in the previous quarter. Average revenue per user (ARPU) also fell, dropping from €36.60 to €34.39.