Nokia is targeting emerging markets with a low-cost smartphone that uses Google’s Android operating system rather than the Windows Phone software from Microsoft, the company about to buy Nokia’s phone business.
Nokia will ditch many of the Google services that come with Android. Instead, the new Nokia X phone, announced today, will emphasise Microsoft services such as Bing search.
Its home screen sports larger, resizable tiles resembling those on Windows Phone.
Nokia is positioning the Nokia X as a bridge to high-end Windows smartphones under the Lumia brand. Microsoft is buying Nokia’s phone business and patent rights in a €5.4bn deal expected to be completed next month.
The Nokia X phone will sell for €89.