Nielsen and Ebiquity face in-depth probe over possible merger

The proposed merger of Nielsen and the advertising arm of Ebiquity has been referred for an in-depth probe after the companies failed to satisfy concerns raised by the competition watchdog.

The UK Competition and Markets Authority (CMA) previously warned that the two firms faced limited competition if they joined forces, and asked them to provide "acceptable undertakings" to avoid a more rigorous investigation.

However, on Monday the CMA said Nielsen and Ebiquity had not provided the necessary solutions.

In a statement, the CMA said: "Nielsen and Ebiquity have not offered any undertakings and the CMA will now refer the merger for an in-depth investigation by an independent group of panel members, supported by a team of CMA staff."

The CMA, which is now headed up by former UK Treasury select committee chair Andrew Tyrie, has 24 weeks to finish its investigation of the merger.

The regulator has concluded that the two firms, which provide data on advertising, are each other's closest competitor.

Although some competitors provide intelligence on digital advertising, there are no other companies competing with Nielsen and Ebiquity for this data across all UK media, the CMA said.

Ebiquity said the two companies "will continue to work closely" with the CMA to find an appropriate resolution.

PA


Related Articles

Davos celebration of capitalism: Change or repent at our leisure

PAT KEANE: Aidan O’Brien facing problems on two fronts

More in this Section

Threat to 700 Limerick jobs lifted

Dixons’ Irish sales grow

‘Nightflyers’ delivers tax credit for Troy Studios

Oil and gas finds 'could deliver' €11bn tax bounty


Lifestyle

As Sarah Michelle Gellar tries Tabata for the first time, what is this 4-minute workout?

Liechtenstein turns 300 – 7 reasons to make this alpine micro-state your next destination

Specs in focus: A nostalgic look back at how glasses became a centrepiece of style

Gemma Atkinson: ‘Strong isn’t a size, sexy isn’t a size – it’s all about health’

More From The Irish Examiner