Ibec has launched a new national campaign – Better Lives, Better Business championing new policies across four key pillars – housing, infrastructure, planning and sustainability.
Better Lives, Better Business is a campaign that aims to make Ireland a better place to live and to work so that Irish businesses can more effectively attract and retain talent.
The new campaign is a response to the pressures now evidently affecting all businesses, regardless of sector, from inadequate housing provision, insufficient public infrastructure, not fit for purpose planning/legal processes and long-term environmental sustainability challenges.
The emergence of these problems across the economy are diminishing Ireland’s ability to attract and retain the best talent, and are also undermining our competitive base.
Commenting, Danny McCoy, CEO of Ibec, said:
“Ireland’s ability to attract and retain talent as part of our inward investment strategy is being eroded by a range of problems that are damaging the quality of life of our people including housing shortages, access to essential services and traffic congestion.
“These problems are feeding into the workplace in the form of higher wage demands, rising commercial rents and pressure on maintaining productivity. Ireland needs to fix these problems or risk developing systemic economic uncompetitiveness and losing talented people.
“Ibec’s Better Lives, Better Business campaign adopts a holistic approach to solving these problems across the four pillars – housing, infrastructure, planning and sustainability. We want to make Ireland a better place to live and work so that Irish business attracts and retains talent.”
Ibec today also launched a major new report on housing – ‘Better Housing: Actions to increase affordable supply’.
The first pillar of this campaign, housing sees the publication of a joint report by Ibec and Property Industry Ireland (PPI) entitled, ‘Better Housing: improving affordability and supply’.
The report outlines detailed recommendations that the business community believes addresses the root causes of the housing crisis.
Commenting, Tom Phillips of PII, said:
“Resolving the issues facing Ireland’s housing market continues to be one of the main priorities for our economy and society. Our recommendations are aimed at unlocking the barriers to supply as well as ensuring a stable and smoothly functioning property market.”
Ireland has some of the lowest density cities in the world.
- Digital Desk