Mothercare acquires maternity brand

Retailer Mothercare shored up its leading position in the mother-and-baby market today as it snapped up the Blooming Marvellous maternity brand.

Blooming Marvellous - which caters for mums-to-be who want fashionable maternity wear as well as offering a range of clothes and toys - was founded in 1983 as a mail order company.

Mothercare chief executive Ben Gordon plans to develop the brand within the business before eventually rolling out the Blooming Marvellous ranges across its stores.

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