Latest Star Wars film flops in China

Latest Star Wars film flops in China

Walt Disney’s Shanghai theme park draws millions and some of its films have topped box office sales in China.

Yet one of its most lucrative franchises is still a flop in the world’s second-biggest cinema market.

Solo: A Star Wars Story opened in China over the weekend with about €8.6m in box office sales, behind two films that weren’t even premiering, according to Disney and Box Office Mojo.

Romantic comedy How Long Will I Love You topped the chart after drawing €32m for its debut weekend.

The superhero hit from Disney’s Marvel, Avengers: Infinity War, came second for the May 24 to 27 period, weeks after its €164m opening, data at the Box Office Mojo website show.

China, on track to overtake the US in movie ticket sales by 2020, is an important market for Hollywood films, including some franchises like Universal Pictures’ Fast and Furious, which has sometimes generated more revenue in the country than in North America.

That’s one reason Disney keeps pushing the Star Wars series in the country, where Solo secured a rare concurrent release with North America.

Grace Jiang, a 30-year-old office worker in Shanghai, said she took a chance on Solo based on the franchise’s reputation, but almost dozed off halfway through the film.

“The planets and monsters feel weird,” she said at a cinema in north Shanghai’s Yangpu district.

“Maybe it’s cultural differences or something; in general it doesn’t suit my taste.”

Solo also opened to disappointing weekend sales in the US and Canada, a rare slip for a movie studio that has dominated the box office for almost three years with serial-type adventures.

Bloomberg

More on this topic

Cute, he is. Everything you need to know about Baby YodaCute, he is. Everything you need to know about Baby Yoda

10 things you need to know about the biggest Star Wars attraction in the galaxy10 things you need to know about the biggest Star Wars attraction in the galaxy

Disney CEO offers to help dying Star Wars fan see new film before releaseDisney CEO offers to help dying Star Wars fan see new film before release

Star Wars script ended up on eBay by accidentStar Wars script ended up on eBay by accident

More in this Section

Tech firm Horizon8 picks Cork as Europe HQTech firm Horizon8 picks Cork as Europe HQ

Abbey eyes more Irish work as profits fallAbbey eyes more Irish work as profits fall

Providence shares see bounce on Tony O’Reilly exitProvidence shares see bounce on Tony O’Reilly exit

Legislation to test self-driving cars on Irish roads approvedLegislation to test self-driving cars on Irish roads approved


Lifestyle

This Christmas remember that there is no such thing as cheap food.Buy local: Use your LOAF

As we wait, eager and giddy, a collective shudder of agitated ardor ripples through the theatre, like a Late, Late Toyshow audience when they KNOW Ryan’s going to give them another €150 voucher. Suddenly, a voice booms from the stage. Everyone erupts, whooping and cheering. And that was just for the safety announcement.Everyman's outstanding Jack and the Beanstalk ticks all panto boxes

Every band needs a Bez. In fact, there’s a case to be made that every workplace in the country could do with the Happy Mondays’ vibes man. Somebody to jump up with a pair of maracas and shake up the energy when things begin to flag.Happy Mondays create cheery Tuesday in Cork gig

More From The Irish Examiner