Hoteliers call for new 'tourism tsar'

Hoteliers call for new 'tourism tsar'

The Irish Hotels Federation (IHF) has called on Tourism Minister Mary Hanafin to appoint a dedicated 'tourism tsar' to spearhead Ireland’s tourism marketing strategy in Britain.

The IHF said Ireland had seen a "catastrophic" drop in visitors from Britain since 2008, down by more than 30%.

IHF president Paul Gallagher said: "The British market is in freefall. Despite substantial investment in marketing Ireland to Britain, visitor numbers have fallen off a cliff.

"In terms of marketing, Ireland is clearly doing something wrong if we’re losing visitors from Britain at double the rate of our European competitors.

"Plain and simple, there has been a disastrous failure to re-energise the British market and get the message out that Ireland has tremendous value to offer as a holiday destination."

More in this Section

Goodbody to be sold to Bank of China in €150m dealGoodbody to be sold to Bank of China in €150m deal

As price growth slows, new fears haunt housing marketAs price growth slows, new fears haunt housing market

KBC Bank ‘committed’ to Ireland as top boss expresses impatience over tracker probeKBC Bank ‘committed’ to Ireland as top boss expresses impatience over tracker probe

Nimbus ‘Beyond IoT’ conference to expand to China and the USNimbus ‘Beyond IoT’ conference to expand to China and the US


Lifestyle

Dating apps are now the most popular way for people to connect. But as the new movie ‘Last Christmas’ portrays, real-life romances still exist and, according to Deirdre Reynolds, even flourish.Close encouters: Going offline to find your love match

She made her name as a TV and radio presenter, but Laura Whitmore is about to make her big screen debut, as actress and screenwriter, writes Esther McCarthy.The secret of her success: Laura Whitmore on her big screen debut

More From The Irish Examiner