Grocery spending tops €2.5bn in run-up to Easter

Grocery spending tops €2.5bn in run-up to Easter

Aldi and Lidl gained market share as Dunnes retained its slot as the largest supermarket in a “bumper” market worth over €2.5 billion, the latest survey shows.

Market researcher Kantar said that overall spending had increased 3.2% in the 12 weeks through March 24 from a year earlier, as supermarkets tapped an early Easter spending spree by selling Easter eggs as part of discount deals.

However, the annual rate of growth was lower than the same period a year ago because Easter had fallen earlier in 2018.

According to the survey, Aldi and Lidl posted the largest rates of growth.

Grocery spending tops €2.5bn in run-up to Easter

The shares of the German discounters have remained fairly stable in recent years but Aldi has now broken through the 12% share for the first time in the Kantar survey.

At 22.3%, Dunnes took the largest share of the €2.5bn spent on groceries in the period.

It was followed by SuperValu and Tesco, each with shares of 21.2%. Kantar said that SuperValu was particularly affected by the timing of Easter this year.

Grocery price inflation of almost 1.7% was the highest rate since September 2016.

For a long time after the UK’s Brexit referendum prices of groceries in Irish supermarkets have been almost flat.

The slump in the value of sterling against the euro had driven down the prices of the many grocery items that supermarkets import from Britain. Prices of the 30,000 grocery items Kantar tracks for its survey have started to rise again in recent times.

If the early evidence is anything to go on, spring 2019 could be a bumper period for the Irish grocery market.

"The late Easter hasn’t stopped retailers promoting seasonal favourites – the holiday weekend is still two weeks away but already over half of Irish households have stocked up on Easter egg,” said Douglas Faughnan, consumer insight director at Kantar.

“So far the grocers have been focusing their efforts on multibuy offers to encourage shoppers to splash out a little earlier than they usually would. This has proven successful to date: Over €15m has been spent on Easter eggs in 2019 and 41% of these have been bought as part of a deal,” he said.

More on this topic

Lidl to launch reusable bag for loose fruit and vegLidl to launch reusable bag for loose fruit and veg

Lidl confirms plan to roll-out 50 more Irish storesLidl confirms plan to roll-out 50 more Irish stores

Lidl rolls out £1.50 boxes of damaged but edible fruit and veg to British storesLidl rolls out £1.50 boxes of damaged but edible fruit and veg to British stores

Lidl recall chocolate bars that may contain undeclared peanuts Lidl recall chocolate bars that may contain undeclared peanuts

More in this Section

China welcomes preliminary deal in trade war it blames on USChina welcomes preliminary deal in trade war it blames on US

Irish shares climb as election drives sterlingIrish shares climb as election drives sterling

Profits fall at hotel groupProfits fall at hotel group

Profits rise 35% as gym group Flyefit expandsProfits rise 35% as gym group Flyefit expands


Lifestyle

Want to be cultured this Christmas? From TV to podcasts to books, Ed Power has the definite list of everything you missed this year - so you can curl up on the couch and catch upThe definite list of everything you missed this year

Artist Ciara Rodgers teaches older people how to rediscover their creativity and regain confidence, says Rowena WalshBrush with art: Discovering your creative side in later life

Furniture, paintings, jewellery and silver are on offer at James Adam in Dublin, writes Des O’SullivanAll set for home run: See what's on offer at the James Adam sale in Dublin

It’s not too late to hunt out a unique gift. Des O’Sullivan previews sales in the lead-up to the festive seasonA flurry of auctions in Munster sets the scene for Christmas

More From The Irish Examiner