Grocery spend rises 3% as SuperValu overtakes rivals

By Geoff Percival

Consumers spent over €2.44bn on groceries in the 12 weeks to April 22 figures show. That is nearly 3% more than for the same period last year.

The latest figures from consumer insights agency Kantar Worldpanel show consumers remain on course to spend close to €11bn on groceries this year, which would be around €420m more than in 2017.

Tesco showed the best sales growth, with a 6.1% jump, followed by Lidl with a 4.2% rise, Aldi with 3% and Dunnes with 2.4%.

While SuperValu saw the slowest sales growth in the period, up 0.8% in comparison, it boosted its market share to 22.3%, making it overall market leader. Kantar’s previous industry round-up had SuperValu and Dunnes tied with 22.1% of the market each.

Tesco finished April with a 22.2% market share, up from 21.9% from the previous reading and the German discounters held a combined 22.6%. SuperValu’s improvement has largely been attributed to its rising popularity in Dublin.

“While performance remains strong in its Munster heartland, SuperValu’s growth in the capital is particularly noteworthy. The retailer’s sales in Dublin grew 4.5% compared to last year, second only to Tesco which saw growth of 7.4% in the city,” said Kantar director Douglas Faughnan.

“Over the past 12 months Irish households have consolidated their spend, relying more heavily on their preferred retailer.

“This, effectively, means most of the grocers were seeing fewer shoppers through their doors. However, this period marks a notable turnaround with Tesco, SuperValu, Aldi and Lidl all attracting more shoppers than a year ago,” said Mr Faughnan.

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