The Government is unveiling a new tourism strategy aimed at garnering up to €5bn from 10 million overseas visitors by 2025.
The strategy aims to add an extra 50,000 jobs in the next ten years.
It says the 9% VAT rate for the sector will remain in place as long as it remains cost-competitive.
A Tourism Action Plan for the next three years is also to be drawn up, with the Government looking at a possible repeat of 'The Gathering' initiative.
Minister Paschal Donohoe achieving what has been set out will be a challenge.
"We want a business that's employing 250,000 people each year, and we want a sector that's capable of generating 10 million visits in and out of our Ireland every year," he said.
"That 10 million visits is a demanding figure – at the moment it's just over 7.6 million visits."