The Tourism Minister Paschal Donohoe has said a new initiative to increase the number of visitors to Dublin will have a knock-on effect on the rest of the country.
The €1m campaign to rebrand the capital as a tourist destination is co-funded by the private sector.
Minister Donohoe said Dublin was not considered in the top 10 city break destinations, with Prague, Copenhagen and Edinburgh performing better.
More than four million people visited Dublin last year. Minister Donohoe says if we improve on that figure, it will benefit places outside Dublin too.
"When we get people to come to Dublin, we have a far greater chance of them accessing the rest of the country…So we'll get them to Dublin first and then they'll be spreads beyond Dublin to what we're doing elsewhere."