The European Union’s highest court today said toymaker Lego cannot claim exclusive right to the use of its iconic brick as a trademark.
The European Court of Justice ruling allows competitors to continue selling plastic building blocks similar to Lego’s in the EU’s 27 nations.
The court rejected an appeal by the Denmark-based toy manufacturer.
Lego secured a trademark for the brick in 1999 but the EU trademarks office cancelled it in 2004 after an appeal by a rival toymaker, Canada’s Mega Brands, which makes similar blocks.
Lego spokesman Peter Kjaer said the toymaker has “no option but to note the court’s ruling”.