A major conference today will see over 100 business leaders and buyers from the Asia-Pacific (APAC) region will come together with over 200 Irish companies.
The Routes to Growth event is taking place at the Aviva Stadium and represents a significant marker of the increasing focus in Ireland on exporting to the APAC region.
The first-of-its-kind event is jointly hosted by Enterprise Ireland and Cathay Pacific.
It will offer key insights and perspectives from existing Irish exporters, and leading experts and senior decision makers from Asia Pacific on doing business in the region.
The APAC region is home to half the world's population and is forecast to host 64% of the global middle class by 2030.
People don’t do business with Ireland because we’re nice people, they do business for the #IrishAdvantage - Enterprise Ireland's CEO @JulieSinnamon at Routes to Growth Asia Pacific @RTGAsia @EI_AsiaPacific #GlobalAmbition pic.twitter.com/jjE0m8tLxJ— Enterprise Ireland (@Entirl) April 25, 2018
Exports to the region from Ireland have more than doubled in the last five years since breaking the €1bn mark in 2012.
As the fastest growing region for Enterprise Ireland backed companies, Enterprise Ireland is targeting to increase exports to the region by 50% by 2020.
Increasing focus on exporting to the APAC region is a key element of Enterprise Ireland's market diversification strategy in response to Brexit.
Ireland's connectivity to the APAC region will see a significant boost next month with the commencement of the first direct flight between Dublin and Hong Kong launching on June 2 by Cathay Pacific.
Speaking at @Entirl 'Routes to Growth Asia Pacific' conf Minister @PatBreen1 said - Asia Pacific is a dynamic region which continues to grow & change rapidly, providing opportunities for Irish companies to thrive #IrishAdvantage pic.twitter.com/B29wwAw44f— Department of Business, Enterprise and Innovation (@EnterInnov) April 25, 2018
"Ireland’s reach into new markets in the AsiaPAC region has grown substantially in recent years," said Pat Breen, Minister of State for Trade, Employment and Business.
"We are strongly represented across the region, with state agencies, embassies and consulates now present in sixteen cities.
"Today’s Routes to Growth Conference could not be timelier, given the imperative, as a result of Brexit and other global developments, to expand our trading footprint and explore new international markets."