Electric Ireland to expand into North's residential market

Electric Ireland to expand into North's residential market

Energy company Electric Ireland is expanding into the residential market in the North.

The £5m investment will create 45 jobs.

Electric Ireland, which is part of the ESB group – Ireland’s largest electricity provider, has been operating in the business market north of the border for almost 15 years.

The company is opening a new office in the Gasworks area of Belfast city centre.

Thirty people have already been hired to work in the customer service centre, with the further posts due to be created in early 2016.

Electric Ireland’s entry into the market brings to four the number of companies competing for customers. Power NI, SSE and Budget Energy already supply electricity to homes in the North.

Jim Dollard, executive director of Electric Ireland, said: “We are bringing a very different offer to the market.

“We are not seeking to lure people with the appearance of upfront discounts that are unclear and fall away.

“We have a long established presence in Northern Ireland having provided energy to the business sector since the market first opened to competition 15 years ago.

“We will use this experience to deliver on good value products and excellent service to residential customers that we are confident will address the issue of inertia that has affected the market to date.

“We are looking forward to building on the solid foundations the Electric Ireland brand has in the marketplace and to developing relationships in both the business and residential markets based on trust and reputation.”

More in this Section

Group of wealthy investors lose Revenue tax appeals caseGroup of wealthy investors lose Revenue tax appeals case

British customers left angry by Tesco online shopping problemsBritish customers left angry by Tesco online shopping problems

William Hill profits beat forecasts despite 700 store closures in 2019William Hill profits beat forecasts despite 700 store closures in 2019

Video: Food deliveries using drones to begin in Dublin this monthVideo: Food deliveries using drones to begin in Dublin this month


Lifestyle

I don't remember a lot of shouting in my household growing up, and neither does my twin.Mum's the Word: How did my parents manage to create a calm household?

The TripAdvisor Travellers’ Choice Awards have been revealed. These are the destinations that came out tops.3 emerging destinations to add to your travel wish list – according to TripAdvisor data

The recent death of Caroline Flack has once again brought the issue of internet trolls and cancel culture back into public discourse.Learning Points: The reality is we all play a role in cancel culture

Rita de Brún speaks with Sean McKeown, Fota Wildlife Park director and longtime Cork resident.‘You’ve got to make the changes you want to see’, says Fota Wildlife director

More From The Irish Examiner