Ebay research finds shoppers using mix of methods online and off

Ebay research finds shoppers using mix of methods online and off

New research shows that consumers are using a variety of shopping techniques, rather than sticking to either traditional shopping on online sales.

The study, carried out by Deloitte for eBay, finds that online shopping complements High Street fashion stores.

The research analysed sales data from 21 European retailers.

"People aren't just shopping online or just shopping offline," said Steve Hayward of eBay.ie.

"They're checking a price on their mobile and then going into a store, or they're in a store and then doing their research later.

"People are shopping in many different ways, and it's a little more complicated than one versus the other."

"What we found, actually, [was that] if retailers are offering a great shopping experience online and offline, then they capture more saes than they would do if they were not offering all of those services."

More in this Section

Survey finds huge drop last year in firms leasing flexible office space in DublinSurvey finds huge drop last year in firms leasing flexible office space in Dublin

Business leaders warn of workers shortage in NI under new UK immigration rulesBusiness leaders warn of workers shortage in NI under new UK immigration rules

Investor BGF opens Cork office to target Munster firmsInvestor BGF opens Cork office to target Munster firms

Ryanair appeals jury’s decisionRyanair appeals jury’s decision


Lifestyle

Not all trends are created equal. Some are exciting – like first-date butterflies; others are comforting – like ice-cream and Golden Girls reruns.Trend of the Week: Floral free for all

Veterinary medicine is a demanding career, leading to mental health problems for some vets.Elephant in the clinic: Helpline offers support to vets with mental health difficulties

Bonnie Ryan couldn’t be happier.On a roll: Why Bonnie Ryan couldn't be happier

From Ireland to America and fashion to homeswares, designer Helen James is developing interiors products for the high street with an emphasis on sustainability, beauty and function, writes Carol O’CallaghanConsider this: Meet Helen James

More From The Irish Examiner