EasyJet bids to double hotel room sales

EasyJet bids to double hotel room sales

EasyJet is aiming to double the number of passengers who book accommodation with their flights.

The company has relaunched its package holiday business, pledging to offer industry-leading flexibility, ease of booking and hotel range.

Just half a million of the 20 million people who fly with easyJet for a holiday each year currently book their accommodation through the airline.

The easyJet Holidays business – launched on Thursday – is aiming to reach one million customers in 2020.

We know customers want flexibility on when and how they holiday

The airline has more than 330 aircraft flying up to 670 routes a day to beach and city destinations.

EasyJet Holidays chief executive Garry Wilson told the PA news agency that the scale of the airline means the “opportunities are endless” for selling accommodation.

He said: “We really think we can come in and we can disrupt the market in holidays in the same way that we disrupted the market for flights all those years ago, and really take that innovative, pioneering spirit of easyJet for the holidays market.

“The opportunity is huge for us. At the moment we have got 20 million customers (each year) who fly on an easyJet flight having bought a holiday and only half a million of those have actually bought the holiday from us.

“If we focus just on those customers, there’s 19.5 million opportunities for passengers that we can sell our holidays to.”

EasyJet Holidays said the number of flights operated by the airline means it will have better peak-time holiday availability than other holiday firms.

Customers can choose from 5,000 hotels handpicked by the company across more than 100 destinations.

EasyJet Holidays chief executive Garry Wilson (EasyJet Holidays/PA)
EasyJet Holidays chief executive Garry Wilson (EasyJet Holidays/PA)

Mr Wilson said the firm has been “inundated with hoteliers” asking if they can work together following the collapse of Thomas Cook.

He claimed easyJet Holidays trips will not feel like traditional package holidays, as customers will not board easyJet coaches for their transfers or stay in easyJet branded hotels, and there will be no reps in resorts.

“It will feel very independent in terms of how they are building that holiday and how that holiday is delivered,” he said.

Mr Wilson added: “We know customers want flexibility on when and how they holiday.

“We know they want to be able to easily pick a hotel to suit their needs and we know they want a hassle-free booking process.”

More on this topic

Evacuation slide falls from airliner and lands in US gardenEvacuation slide falls from airliner and lands in US garden

EasyJet shares fly higher despite profit turbulenceEasyJet shares fly higher despite profit turbulence

Qantas jet lands in Sydney after non-stop flight from LondonQantas jet lands in Sydney after non-stop flight from London

Airline boss calls for business class ban to cut carbon emissionsAirline boss calls for business class ban to cut carbon emissions

More in this Section

China welcomes preliminary deal in trade war it blames on USChina welcomes preliminary deal in trade war it blames on US

Irish shares climb as election drives sterlingIrish shares climb as election drives sterling

Profits fall at hotel groupProfits fall at hotel group

Profits rise 35% as gym group Flyefit expandsProfits rise 35% as gym group Flyefit expands


Lifestyle

Want to be cultured this Christmas? From TV to podcasts to books, Ed Power has the definite list of everything you missed this year - so you can curl up on the couch and catch upThe definite list of everything you missed this year

Artist Ciara Rodgers teaches older people how to rediscover their creativity and regain confidence, says Rowena WalshBrush with art: Discovering your creative side in later life

Furniture, paintings, jewellery and silver are on offer at James Adam in Dublin, writes Des O’SullivanAll set for home run: See what's on offer at the James Adam sale in Dublin

It’s not too late to hunt out a unique gift. Des O’Sullivan previews sales in the lead-up to the festive seasonA flurry of auctions in Munster sets the scene for Christmas

More From The Irish Examiner