Dunnes in lead as grocery market grows to €8.13bn

Dunnes in lead as grocery market grows to €8.13bn

Eamon Quinn

Dunnes Stores has reclaimed top slot with the largest slice of the €2.44bn spent on groceries in all supermarkets in Ireland in the latest 12-week period.

Its €1 promotion helped it win back business to secure a 22.1% share for the first time in eight months, pushing Tesco into second place, on a share of 21.5% in the 12 weeks to October 7, according to the research of 5,000 households by Kantar Worldpanel Ireland.

Supermarkets fight for sales and closely watch their rivals because every basis point rise or fall in market share represents millions in takings in a market which year-to-date was worth almost €8.13bn, up 2.8% from a year earlier.

Grocers have battled deflation: Prices fell slightly, by 0.12%, in the latest period from a year earlier, Kantar figures show.

On 11.8%, Aldi overtook direct rival Lidl, for Ireland’s fourth-largest grocer by sales.

The German discounters’ combined shares account for 23.5% of the market, equivalent to the largest grocer.

On Dunnes, Kantar said: “While it is too soon to assess the full impact of its new ‘everyday savers’ offer, which prices many own- brand everyday items at €1 or less, Dunnes’ continued focus on shopper campaigns has helped to attract an extra 14,000 shoppers this period.”

SuperValu, with a share of 21.4%, is close behind Tesco but lost ground from a year earlier. Its owner Musgrave recently bought Donnybrook Fair in Dublin.

“Although SuperValu holds a 26% share in its Munster heartland, the retailer is less represented in Dublin, where it only accounts for 19.4% of sales.

Musgrave will be hoping its latest acquisition can help SuperValu make up ground in this area,” Kantar said.

More on this topic

Irish shoppers are the biggest spenders, report showsIrish shoppers are the biggest spenders, report shows

Primark sales dip hits owner’s sharesPrimark sales dip hits owner’s shares

Francis Brennan is coming to Cork for a special Christmas talkFrancis Brennan is coming to Cork for a special Christmas talk

Everything we love about department stores – and what we’re losing as they shut downEverything we love about department stores – and what we’re losing as they shut down

More in this Section

UK economy ‘spluttering’ despite return to growth, say analystsUK economy ‘spluttering’ despite return to growth, say analysts

Brexit blamed as optimism among Irish businesses falls to nine-year lowBrexit blamed as optimism among Irish businesses falls to nine-year low

UK economy avoids recession after return to growth in third quarterUK economy avoids recession after return to growth in third quarter

Chinese buyer set to save British Steel plant, and 4,000 jobsChinese buyer set to save British Steel plant, and 4,000 jobs


Lifestyle

Helen O’Callaghan on the dangers of products high in caffeine.The dangers of energy drinks full of sugar

When bride-to-be Alma Clohessy enlisted her mother Rita’s help in planning her wedding, they made the most of every precious moment together.Wedding of the Week: 'It was the best, yet most emotional day of my life'

As you may be aware, new rules around motor insurance documentation have been introduced. The rules are aimed at improving transparency for consumers but a broker is warning they may have unintended consequences and could cause some confusion among policy holders.Drive a hard bargain for better car insurance

When Peter Ryan lost 90% of his vision in his early 20s, his readjustment was emotionally painful, but maturing, says Helen O’CallaghanA new way of seeing the world: Peter Ryan talks about losing 90% of his sight in his early 20s

More From The Irish Examiner