Dunnes in lead as grocery market grows to €8.13bn

Eamon Quinn

Dunnes Stores has reclaimed top slot with the largest slice of the €2.44bn spent on groceries in all supermarkets in Ireland in the latest 12-week period.

Its €1 promotion helped it win back business to secure a 22.1% share for the first time in eight months, pushing Tesco into second place, on a share of 21.5% in the 12 weeks to October 7, according to the research of 5,000 households by Kantar Worldpanel Ireland.

Supermarkets fight for sales and closely watch their rivals because every basis point rise or fall in market share represents millions in takings in a market which year-to-date was worth almost €8.13bn, up 2.8% from a year earlier.

Grocers have battled deflation: Prices fell slightly, by 0.12%, in the latest period from a year earlier, Kantar figures show.

On 11.8%, Aldi overtook direct rival Lidl, for Ireland’s fourth-largest grocer by sales.

The German discounters’ combined shares account for 23.5% of the market, equivalent to the largest grocer.

On Dunnes, Kantar said: “While it is too soon to assess the full impact of its new ‘everyday savers’ offer, which prices many own- brand everyday items at €1 or less, Dunnes’ continued focus on shopper campaigns has helped to attract an extra 14,000 shoppers this period.”

SuperValu, with a share of 21.4%, is close behind Tesco but lost ground from a year earlier. Its owner Musgrave recently bought Donnybrook Fair in Dublin.

“Although SuperValu holds a 26% share in its Munster heartland, the retailer is less represented in Dublin, where it only accounts for 19.4% of sales.

Musgrave will be hoping its latest acquisition can help SuperValu make up ground in this area,” Kantar said.

More on this topic

Irish shoppers are the biggest spenders, report shows

Primark sales dip hits owner’s shares

Francis Brennan is coming to Cork for a special Christmas talk

Everything we love about department stores – and what we’re losing as they shut down

More in this Section

Irishman's business falls victim to hackers after visit from Hollywood actor

World Whiskey Day: Why more women should become Master Blenders, according to this Irish expert

Kingspan chairman makes €44.5m from share sale

Shareholders back ICG board and pay levels


Lifestyle

Peter Dowdall: What we can do every day to improve the planet

Runner of the Week: Cork City Marathon pacer Paula Wright

Meet the man on a mission to save a little-known river in Cork City

We Sell Comics: ‘It’s not all sitting around reading comics — there’s a lot of work’

More From The Irish Examiner