Dublin launches world first tourism app

Dublin launches world first tourism app

A virtual tour guide to help Dublin’s 3.8 million visitors learn about its most famous landmarks was launched today.

Information on tourist attractions across the city is available through a new smartphone application by pointing a mobile device at a building or landmark.

Frank Magee, chief executive of Dublin Tourism, said the capital will become the first city in the world to have its own app.

“It will inevitably be replicated by other leading tourist destinations around the world,” he said.

The app covers the greater Dublin area and operates within a 10km radius from where the user is located.

Its contents will be sourced from the VisitDublin.com website’s 7,000 pages of information and will initially cover 1,400 points of interest.

The Visit Dublin app allows visitors to move about Dublin and discover their interests.

Users can then access electronically-stored data about an attraction they are looking at, for example overlaid images, opening times or playing audio.

Other features include:

:: Users can virtually move to destinations and virtually explore them before making a visit;

:: 81 audio clips that allow users to find the closest point of interest;

:: A special offers screen enabling bar, restaurant and tourism attraction owners to list discount coupons;

:: A daily bulletin with news updates on new attractions, events and other tourist-related information.

The app can also function without any network connection, limiting roaming charges.

Tourism Minister Mary Hanafin said the groundbreaking app will deliver Dublin to the palm of people’s hand.

“Using the very latest technology to get the most up to date information about Dublin – a city with so much history, culture, attractions and entertainment and with so much going on every day – is a very positive development,” said Ms Hanafin.

“Some 3.8 million people visited Dublin last year and the city is hugely popular with leisure and business tourists alike.

“Mobile technology is part of more and more people’s lives, and a vast wealth of information at your fingertips is what visitors will look for when visiting a vibrant city like Dublin. Having this new app with so many features on thousands of places of interest around the city shows Dublin Tourism is leading the way.”

Mr Magee revealed the authority and its partners hope to attract an additional million visitors by investing €10m in a digital strategy that promotes Dublin to consumers worldwide.

“The tourism business is inextricably linked with engaging creatively with visitors. Innovation has been Dublin Tourism’s watchword for a long time,” he added.

Dublin Tourism estimates there will be 100,000 app downloads in the first 12 months. It costs €2.99 by visiting www.visitdublin.com/App.

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