Currys owner scores World Cup sales boost

The group behind Currys and PC World today said first quarter sales leapt 6% thanks to a World Cup boost for televisions and strong demand for Apple’s iPad.

DSG International – soon to change its name to Dixons Retail – reported back on an “encouraging start” to its financial year thanks to the robust performance from the UK and Ireland arm.

Its hike in like-for-like sales across the division drove a 3% lift in group-wide comparable revenues in the 12 weeks to July 24.

DSG said its UK business was buoyed by an exclusive deal to market the iPad, as well as promotions surrounding the World Cup.

John Browett, group chief executive of DSG, said: “This is an encouraging start to the year, especially given the challenging market conditions.”

But he added the group remained “cautious about the economic outlook”.

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