Coca-Cola to launch its first alcoholic drink

Coca-Cola to launch its first alcoholic drink

Coca-Cola is going to launch its first alcoholic drink in its 132-year history.

The company is venturing into Japan's growing desire for Chu-Hi - flavoured fizzy drinks with a shot of a local spirit called shochu added - by producing an alcopop-style drink there.

The drink will have between 3% and 8% alcohol by volume, but is not likely to be sold outside Japan.

Chu-Hi is short for shochu highball and is seen as an alternative to beer.

Jorge Garduno, Coca-Cola's Japan president, said it was a "modest experiment for a specific slice of our market".

He said: "We haven't experimented in the low alcohol category before, but it's an example of how we continue to explore opportunities outside our core areas."

More in this Section

Government to consider legal right for workers to switch off outside working hoursGovernment to consider legal right for workers to switch off outside working hours

Trump’s desire to acquire Greenland is not ‘crazy’Trump’s desire to acquire Greenland is not ‘crazy’

Consumer confidence flashes red for TrumpConsumer confidence flashes red for Trump

Apple €13bn tax appeal hearing next monthApple €13bn tax appeal hearing next month


Lifestyle

The Menu was delighted to make recent mention of a new UCC postgraduate diploma in Irish food culture and is equally pleased to announce availability of two new bursaries for same.The Menu: Food news with Joe McNamee

More From The Irish Examiner