Bushmills® Irish Whiskey calls on fans to honour St Patrick with new toast

Bushmills® Irish Whiskey calls on fans to honour St Patrick with new toast

The oldest licensed distillery in Ireland is calling on whiskey fans to toast to St Patrick in a bid to honour the world's most popular saint.

St Patrick's Day is celebrated by millions of people globally on 17 March and this year Bushmills® Irish Whiskey has released a compelling toast to give people a different way to celebrate the true spirit of St. Patrick.

The 'Bushmills Toast' is inspired by the ancient ritual of honouring someone with a drink and is the first official toast in the brand's 400 years of distilling history. The toast gives people a true way to honour the legacy of St Patrick, a man who lived in County Antrim where Bushmills Irish whiskey is also distilled.

The toast has been brought to life through a 40 second emotive video voiced by Northern Irish singer-songwriter Ciaran Lavery, who's singular sound has racked up over 65 million plays on Spotify. A frenetic montage of bold imagery contextualising modern Ireland is juxtaposed by the voice of Lavery who is set to release his third studio album and embark on a tour of Europe, the UK, US, Ireland and Canada later this year.

Ciaran Lavery said: "I come from County Antrim where the Old Bushmills Distillery is located so it's a real honour to provide the voice for the first official toast in the history of Bushmills Irish Whiskey.

"I've been fortunate enough to have celebrated St. Patrick's Day in many countries whilst touring, but time and time again it's all about Irish folklore and the colour green, rather than St Patrick the man. I approach my music with great honesty so it's refreshing to see this honesty at the heart of the new 'Bushmills toast', which perfectly captures the modern attitude towards our patron saint."

Colum Egan, Master Distiller at Bushmills Irish Whiskey, adds: "At the Old Bushmills Distillery we've always done things our own way and celebrating St. Patrick's Day is no different. We pride ourselves on our unwavering character - doing what's right rather than what's popular and the new 'Bushmills toast' captures our ethos by creating a moment to celebrate the true spirit of St. Patrick."

More in this Section

Uber appoints new manager for its Ireland/UK operationUber appoints new manager for its Ireland/UK operation

Ibec urges Government to invest in key projects as economy growth to slowIbec urges Government to invest in key projects as economy growth to slow

Gov should be planning for no-deal Brexit by putting legislation and funding in placeGov should be planning for no-deal Brexit by putting legislation and funding in place

Tory Party chairman James Cleverly: Jamie Oliver’s restaurant collapse not about BrexitTory Party chairman James Cleverly: Jamie Oliver’s restaurant collapse not about Brexit


Lifestyle

The Leaving Cert points have been tallied, the CAO offers made, and now the hunt is on for student accommodation.Making Cents: Now, first-years must learn how to rent a room

A dermatologist gives their advice on what to do when your skin is suffering from post-partum hormones.How your skin can change post-pregnancy and what you can do about it

Sadly, the deceased Okjokull Glacier might just be the tip of the iceberg.As Iceland mourns a departed glacier – Five glaciers to visit before they disappear

Bride and groom Aoife O’Callaghan and Finbarr McCarthy returned to the scene of their first encounter — and first date — on their big day.Wedding of the week: Aoife and Finbarr's love is true Blue

More From The Irish Examiner