The boss of Boohoo has banked £10.7m after offloading a slug of shares in the online fashion retailer.
Carol Kane, who is joint chief executive at Boohoo, sold 4.65 million shares at £2.30p each, according to a stock market filing.
Following the transaction, Ms Kane now holds a 4% stake in Boohoo.
The share sale was disclosed a day after Boohoo's shares slumped over 15%, despite the firm upgrading its revenue guidance as half-year sales rocketed.
Investors were spooked by a reduction in guidance for the retailer's earnings margin.
Today, shares in Boohoo were down 6% following the news, at £2.05p .
Retail analyst Nick Bubb said: "Director share selling is never easy to time well, but yesterday's share sale by Boohoo's joint CEO Carol Kane seems to have hit a nerve in the City, given the concerns about margin pressure."
Earlier this year co-founder and joint chief executive Mahmud Kamani, along with his siblings Rabia Kamani and Nurez Kamani, raked in £80.5m after offloading 36.6 million shares.
Before the recent share falls, Boohoo's market capitalisation had been closing in on £3bn.