Ban on non-alcoholic beer ads near schools begins today

Ban on non-alcoholic beer ads near schools begins today

Drinks companies will not be allowed to advertise non-alcoholic beers close to schools as of today.

The content of ads for non-alcoholic beverages must also not appeal to minors, with child-like characters not permitted.

The Advertising Standards Authority for Ireland has published new guidelines for drinks companies which come in to force immediately.

Orla Twomey, the group's Chief Executive, said the new rules were needed given the recent rise in popularity of non-alcoholic products.

Ms Twomey said: "Certainly at the moment, they shouldn't be in children's media or in advertising that is proximate to schools.

"Also, there should be no appeal in the content that would appeal to children. So, child-like characters or child-like behaviour shouldn't be in these advertisements

More on this topic

All aboard for a fun-filled family trip to France on the ferryAll aboard for a fun-filled family trip to France on the ferry

Serious questions for Siri on contracts, workSerious questions for Siri on contracts, work

Doughnut store makes a lot of dough — €42k a dayDoughnut store makes a lot of dough — €42k a day

Dayna Finn goes from the court to CrokerDayna Finn goes from the court to Croker

More in this Section

Glenveagh shares tumble on CEO departure and industry outlookGlenveagh shares tumble on CEO departure and industry outlook

Expanded pharmacy group posts €5m lossExpanded pharmacy group posts €5m loss

Kingspan readies €600m warchest to mitigate BrexitKingspan readies €600m warchest to mitigate Brexit

Aviva Stadium in the red despite All Blacks success and Billy Joel concertAviva Stadium in the red despite All Blacks success and Billy Joel concert


Lifestyle

IF you are the parent of a child who is about to venture forth into the hallowed halls of Primary education, or ‘Big School’ as every Irish mammy refers to it since the dawn of time; well, chances are you’ve probably been very active in your Google searches looking for tips and advice on how to ease your child, and yourself, into this next chapter.Out of curiosity, I searched online for ‘Back to school advice’

More From The Irish Examiner