Apple ‘yet to convince’ it can compete with Netflix, industry expert says

Apple ‘yet to convince’ it can compete with Netflix, industry expert says

Apple may not be able to offer the same range of content as Netflix when it launches its Apple TV+ streaming service, one industry expert has suggested.

The technology giant showcased a wide range of Hollywood stars including Steven Spielberg, Jennifer Aniston and Reese Witherspoon as it announced its plans to make original, quality TV shows, films and documentaries.

However, Martin Garner, senior vice president at industry analyst firm CCS Insight, said this approach may not appeal to everyone.

“Apple’s TV+ original content programme launches in fall 2019, focusing on quality story-telling. This gives it a clear position in the market, which will produce some hit shows,” he said.

“But it will lack the full range and diversity of content available through Netflix, Amazon and others, and that is set to limit its appeal.

“With no pricing details given, and no details of its financial commitment to original content, Apple has yet to convince the world that its service can line up alongside Netflix and attract significant numbers of paying consumers.”

Mr Garner argued that the surprise announcement of an Apple credit card was the most interesting announcement made.

“Apple’s most innovative launch today was Apple Card, offering a range of disruptive credit card features available through the Wallet app, 2% back in cash on most purchases, and a titanium physical card which looks set to become a highly aspirational item,” he said.

At its live event in California, Apple also unveiled a new subscription service for mobile gaming, called Apple Arcade, which is also due to launch later this year.

- Press Association

More on this topic

Apple to focus on camera upgrade for new iPhoneApple to focus on camera upgrade for new iPhone

Apple users told not to store new credit card in leather wallets or denimApple users told not to store new credit card in leather wallets or denim

Apple contractors listened to 1,000 Siri recordings per shift, says former employeeApple contractors listened to 1,000 Siri recordings per shift, says former employee

Job losses at IT firm linked to AppleJob losses at IT firm linked to Apple

More in this Section

British Airways sorry for email error announcing wrong flight cancellationsBritish Airways sorry for email error announcing wrong flight cancellations

Thousands of holidaymakers face chaos over British Airways strikesThousands of holidaymakers face chaos over British Airways strikes

40 jobs to be created after whiskey distillery given planning permission in Donegal40 jobs to be created after whiskey distillery given planning permission in Donegal

Trump announces new retaliatory tariffs on ChinaTrump announces new retaliatory tariffs on China


Lifestyle

These green pancakes are topped with avocado, tomato and cottage cheese.How to make Jamie Oliver’s super spinach pancakes

Who else can pull off a look described as a ‘hip-hop Michelin woman’?As her new EP drops, this is why there will never be a style icon quite like Missy Elliott

The classic white-tipped look is once again in favour, and celebs are loving it.The French manicure is back – 5 modern ways to try the trend

The A-Listers hiding in plain sight: As Rihanna is spotted at the cricket, who are the celebs who have been living under our noses in Ireland? Ed Power reports.Celebs in plain sight: The A-Listers living under our noses in Ireland

More From The Irish Examiner