Allen to front O'Briens campaign

TV chef and author Rachel Allen is to front a marketing campaign for sandwich chain O'Briens, it was announced today.

"Rachel will be retained as a creative consultant to O’Briens and over the course of the year will create delicious ‘Signature Sandwiches’, which will be on sale from January 2010 in all O’Briens Irish Sandwich Cafes nationwide," the company said.

The chef will also feature in a TV and radio advertising campaign.

O'Briens, one of the success stories of the Celtic Tiger era, had been hit hard by the economic downturn going into examinership in July of this year before a liquidator was appointed in October.

The master franchise was subsequently bought by the AIL restaurant group which is backed by Denis Desmond and Graeme Beere and includes the Abrakebabra, Bagel Factory, GBK & Yo!Sushi brands.

More in this Section

Google pays £44m in UK corporation tax and hands £1bn to staff, accounts showGoogle pays £44m in UK corporation tax and hands £1bn to staff, accounts show

WhatsApp limits message forwarding to slow the spread of coronavirus misinformationWhatsApp limits message forwarding to slow the spread of coronavirus misinformation

A list of Ireland's most valuable brands with Penneys coming out of topA list of Ireland's most valuable brands with Penneys coming out of top

Cineworld bosses defer pay after all cinemas closed across globeCineworld bosses defer pay after all cinemas closed across globe


Lifestyle

In a new daily feature, Arts editor Des O'Driscoll lists the best things on the box for the evening aheadTuesday's TV highlights: The past revisited

Don’t ask me which week it is at this stage — I wouldn’t be surprised to wake up one of these mornings and discover that it’s Christmas Day,Learner Dad: "I’m an Irish male born before 1990, so tears are not an option"

From DIY face masks to luxurious manicures, these will leave you feeling relaxed and rejuvenated.10 at-home beauty treatments to feel like you’re at a spa

Psychologist Dr Meg Arroll tells Liz Connor how to avoid feeling ‘trapped in’ while distancing yourself from others.How to avoid cabin fever while in self-isolation

More From The Irish Examiner