Suddenly, Lidl’s perfume is conquering Chanel chic

Whether they will admit it or not, Irish women are now such hardened recessionistas that they are swapping Chanel for Lidl.

What for many might have been a step too far, is now something they are racing to embrace.

Lidl’s new perfume, Suddenly Madame Glamour is in such demand that it sold out in shops across the country in the run-up to Christmas.

Thousands of Irish women raced down to their nearest branch of the German discount chain after the scent beat Chanel Mademoiselle in blind perfume tests. Chanel Mademoiselle costs €89 compared to Madame Glamour’s €3.49.

According to Lidl, the 50ml bottle and gift sets, which include bergamot and jasmine, “flew off the shelves”.

This rush for Suddenly Madame Glamour isn’t the first time discount supermarkets have given the world’s great cosmetic houses a fright.

If Aldi did waiting lists, there would have been one for its Lacura anti-ageing serum.

Featuring a combination of vitamins E and C as well as macadamia nut oil, the formula proved a dab hand at alleviating the appearance of fine lines and wrinkles while improving skin’s elasticity.

At €4.79 for 50ml, it comes in at a fraction of the cost of most serums and disappeared off the shop’s shelves within hours of restocking a few years back.

According to Lidl, two independent consumer panel blind tests carried out by the Perfumer’s Guild on the Lidl Suddenly Madame Glamour perfume revealed that 50 women in the first test voted overwhelmingly for the Lidl perfume with 89% saying they would prefer to wear it over the rival designer brand.

And, 90% of the 100 women who blind tested the perfumes in the second round said they also preferred the Lidl perfume.

A Lidl spokeswoman said the perfume enjoyed strong sales over Christmas: “We were keen to create a fragrance that embodies elegance and femininity for everyday wear. It just shows it doesn’t have to cost you a fortune to feel instantly glamorous.”

© Irish Examiner Ltd. All rights reserved

More in this Section

Former priest loses second defrocking appeal

Simon Coveney says €1bn infrastructure investment plan for Cork and Kerry is ‘not an election stunt’

VIDEO: Cork Penny Dinners launches revamp from Francis Brennan

Boy, 13, admits to abusing young girls

You might also like

Breaking Stories

Monaghan man charged with IRA membership

No Lotto winner - jackpot heads for €4m

Met Éireann forecasts gusts of 130km/hr for tomorrow

Dublin street closed for several hours after fire above restaurant


BIG READ: Sexism and fear keeping women away from Hollywood's top jobs

Eat your way to an illness free winter

Butt out when Dad’s in charge and let him do it his way

5 tips for a seamless desk-to-dance floor transformation this festive season

More From The Irish Examiner