Kate’s maternity fashion is every designer’s dream
Wednesday, December 05, 2012
In the fashion world every little thing she wears is magic.
By Katy Lee, London
It’s no secret that Kate, the Duchess of Cambridge, is a global style force.
Everything she wears — whether it be day dresses, evening gowns, or mass market fashions — makes for global sales hits.
She does not even have a bump yet, but is already a maternity fashion designer’s dream.
It’s not even been 48 hours since she announced her pregnancy and there is one question on most people’s lips: What is she going to wear for the next seven months?
Jessica Morgan, co- founder of the fashion blog Go Fug Yourself, predicts Kate will continue mixing high street with high fashion. “I cannot imagine that someone who has been so devoted to mixing high and low and to re-wearing stuff is going to spend tons of money on custom maternity wear.”
Maternity retailers will be rubbing their hands in glee at the potential sales boost. When Kate wore a purple Prabal Gurung dress during her trip to Singapore earlier this year, MyHabit.com sold out of the dress in under an hour, despite the $599 (€458) price tag.
The $340 Reiss dress Kate wore last year to meet US president Barack Obama and the first lady sold out online within a day and caused Reiss’s site to crash twice.
There will likely be occasions when she’ll need to call on her favourite designers for gowns. Kate’s favourites include Prabal Gurung, Jenny Packham, and Sarah Burton of Alexander McQueen, who designed her wedding dress. None of them offer maternity lines — yet.
Meanwhile, the internet has gone into a frenzy over the unborn child.
News of the pregnancy — announced by the royal family on Twitter — met with an explosion of posts on social networks, from congratulations to those pleading for the media coverage to end already.
It is perhaps of little comfort to Kate, who was in hospital for a second day yesterday with severe morning sickness, that within minutes of the announcement her baby had a slew of spoof accounts “live-tweeting from the royal womb”.
Chatter has also turned to reports Kate could be having twins — potentially spelling constitutional double-trouble.
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