Kennedy happy as Cork GAA website proves a smash hit
By Terry Reilly
Cork GAA’s website enjoyed a record breaking year in 2012.Gaacork.ie
reported an astonishing 3.53 million hits for the year — up from 2.29 million in the 12 months previously.
Cork PRO Tracey Kennedy said: “It’s fantastic, we’re up 54% on our 2011 figures. We had 1.5 million in 2010 and now we’ve 3.53m. One of the most popular things we do to attract hits on the site is the live match updates.
“We post them using social media and drive people back to the website so even if you’re not on social media you can still keep up with the scores.
“The updates get huge hits and it’s probably the most popular thing we do on the website.”
Interestingly the busiest levels of traffic centres on club activities with club draws and county finals recording impressive numbers.
“For the last few years the highest figures on a day have come when we release the fourth round draws in July. That was the biggest single hit of the year and on July 10 we had 26,900 hits. Interestingly the county hurling final on Oct 7 [Sarsfields v Bishopstown] brought in 25,000.”
Through Kennedy’s work, in conjunction with the IT and PR committees, clubs are now sending information on game days to the site and the Twitter account, @officialcorkgaa.
“We have a good information network now and it flows easily enough but the site is always evolving.
“The history section is growing all the time with thanks to Peter Devine who has provided a lot of information on teams back through the years. We’ve also a lot of people overseas looking at it too.
“I checked it one month and we had hits from 100 countries which goes to show there are Cork people everywhere.”
But Kennedy and company won’t be resting on their laurels.
She explained: “We’ll be looking at that early this year and while we haven’t set any targets yet we’d probably be disappointed with anything less than 5m.
“But we have to keep growing so we run surveys regularly to make sure we’re keeping every sector happy. “Our main satisfaction is providing a service that people are happy to use.”
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